Archive for April, 2007

Welcome to Marketing2 Win

April 16, 2007

Businesses today more than ever need an effective marketing function that delivers results. Executives need a customer-focused marketing function that is an effective partner, an ally with the ability to re-write the rules, transcend boundaries, solve today’s complex challenges and meet significant business objectives. Businesses today need more than marketing… Businesses today need Marketing2 Win.

Marketing2 Win is a more than just a set of frameworks and processes. It is all about positioning and strategy — and going to places that data can’t and won’t take us, which is in the shoes of our customers and prospects to determine how we are different and why should they care?

Answer these questions and we have the tools to influence the hearts and minds of our target audience and win… skip over this step, and our best efforts are crippled, often disastrously so.

We can help… welcome to the Marketing2 Win blog and see for yourself  through latest best practice and commentary how to get to the core and supercharge your marketing programs, no matter what tools are used.